Analisis pengaruh brand experience terhadap consumer willingness to pay premium price dengan variabel mediasi brand credibility dan perceived uniqueness: studi kasus merek sepatu olahraga = Analysis impact of brand experience toward consumer willingness to pay premium price with brand credibility dan perceived uniqueness as a mediator variable: study on sports shoes brand

Analisis keberhasilan Luxury Brands di Indonesia : suatu studi terhadap faktor-faktor yang menjadi Anteseden Willingness to Pay a Premium pada Luxury Fashion Brands = Analysis of successful Luxury Brands in Indonesia : a study of Antecedents factors of Willingness to Pay a Premium in the Luxury Fashion Brands

Signifikansi Social Media Marketing Activities, Brand Equity dan Brand Loyalty Untuk Memprediksi Consumer Willingness to Pay for Premium Running Watch: Studi Pada Garmin Indonesia = Significance of Social Media Marketing Activities, Brand Equity and Brand Loyalty to Predict Consumer Willingness to Pay for Premium Running Watch

Faktor Pembentukan Intensi Kontinuitas Layanan Music Streaming Spotify pada Generasi Z dengan Uses and Gratifications Theory (Studi tentang Gratifikasi dan Intensi Kontinuitas Pengguna Spotify Versi Basic dan Premium pada Pelajar SMA Negeri 70 Jakarta) = The Forming Factors of Continuance Intention of Spotify Music Streaming Service in Z Generation with Uses and Gratifications Theory (Study of Gratification and Continuation of Basic and Premium Users of Spotify on Students of SMAN 70 Jakarta).

Faktor-Faktor dan Tarif yang Mempengaruhi Konsumen Untuk Membayar Layanan Streaming Musik (Dengan Refrensi Khusus Untuk Mahasiswa KKI FEB UI) = Factors and Rates That Influence Consumer’s Willingness to Pay for Music Streaming Services (With Special Preferences to IUP FEB UI STUDENTS)