Irma Fitriyani
Analisis pengaruh brand placement acceptance dan brand recall terhadap preference intention to purchase dan loyalty (studi kasus : film cinta brontosaurus) = Analysis of effect of brand placement acceptance and brand recall on preference intention to purchase and loyalty (case study cinta brontosaurus movies)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis Membership
Aland Diknas Tanada
Analisis pengaruh antara interaction characteristics perceived benefits community commitment dan oppositional brand loyalty dalam online brand communities (Studi kasus: 4 komunitas mobil di Indonesia) = Analysis of effect among interaction characteristics perceived benefits community commitment and oppositional brand loyalty in online brand communities (Case study: 4 automobiles community in Indonesia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership
Tiara Marchelina
Co-branding ingredient vs co-branding simbolik pengaruhnya terhadap strategi pemasaran smartphone = Ingredient co branding vs symbolic co branding their influence on the marketing strategy of smartphone
2015
 UI - Skripsi Membership
Ellyna Chairani
Pengelolaan kopi luwak berkelanjutan = Sustainable civet coffee management
Sekolah Ilmu Lingkungan Universitas Indonesia, 2017
 UI - Disertasi Membership
Yan Ananto Hutomo Putro
Pengaruh Brand Personality Terhadap Trust in the Brand, Attachment to the Brand, dan Commitment to the Brand Pada Merek Toyota Avanza = Effect of Brand Personality to Trust in the Brand, Attachement to the Brand, and Commitment to the Brand for Toyota Avanza Brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership