Safira Hasna
Electronic word of mouth kampanye dietkantongplastik (pengaruh terhadap pengetahuan, sikap, dan niat perubahan perilaku) = Electronic word of mouth #dietkantongplastik campaign (the influence towards knowledge, attitude, and intention to change behavior) / Safira Hasna
2019
 UI - Tesis (Membership)
Shinta Rahmani
Pengaruh Negative Electronic Word of Mouth Terhadap Intensi Pembelian Peran Moderasi External Cues = The effect of negative word-of-mouth on purchase intention, the moderating role of external cues
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Disertasi (Membership)
Rani Sutari
Analisis faktor-faktor efektivitas situs jejaring sosial Twitter sebagai alternatif media dalam Electronic Word of Mouth Marketing
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi (Open)
Muhammad Dhani Fadhlilah
Analisis pengaruh elemen-elemen movie marketing mix dan karakter kepribadian extraversion terhadap perilaku konsumen film avengers: infinity war dalam melakukan electronic word of mouth di media sosial = Analysing the effect of movie marketing mix elements and extraversion character on consumer behavior of avengers: infinity war movie in doing electronic word of mouth on social media
2019
 UI - Skripsi (Membership)
Rica Sharma
Analisis pengaruh electronic word of mouth di social media dan brand image terhadap keputusan pembelian (studi dalam memilih preschool highscope) = The influence analysis of electronic word of mouth in social media and brand image towards purchase intention study on choosing highscope preschool
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis (Membership)