Gabby Evitho
Pengaruh E-service quality dan sales promotion terhadap perceived quality, attitude, dan purchase intention asuransi kendaraan digital = The effect of perceived quality and attitude of E-service quality and sales promotion toward purchase intention on digital car insurance
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis (Membership)
Herzaky Mahendra Putra
Dampak dari variabel sales promotion dan variabel channel of distributions terhadap attitude toward brand dan purchase intention studi kasus dancow calcium plus = The effect of sales promotion variable premium sampling channel of distributions supermarket hypermarket variable to attitude toward brand and purchase intention dancow calcium plus case study / Herzaky Mahendra Putra
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)
Dina Kusuma Nagari
Pengaruh promosi penjualan terhadap purchase intention pada jasa transportasi online Grab Indonesia = The effect of sales promotion on purchase intention of online based transportation service Grab Indonesia
2017
 UI - Skripsi (Membership)
Seidman, Dan
The secret language of influence: master the one skill every sales pro needs
[American Management Association;, ], 2012
 eBooks
Edsa Nathasya Valentina
Perencanaan penggunaan promosi melalui media sosial dalam meningkatkan kesadaran dan minat beli konsumen (business coaching: Lauren Collection) = The implementation of promotion through social media in increasing consumer awareness and purchase intention (business coaching: Lauren Collection)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis (Membership)