Pengaruh pesan iklan dan media iklan terhadap kesadaran merek (studi eksplanatif pada iklan "regus serviced office" versi tabloid seputar UKM terhadap kesadaran merek di kalangan pengusaha lokal) = Effect of media advertising message advertising against brand awareness (eksplanatif study on advertisement "regus serviced office" tabloid version regarding SMEs against brand awareness among local entrepreneurs)

Brand power

Analisis pengaruh brand love terhadap positive word of mouth melalui moderasi experience dan price: studi kasus: NIKE = Analysis of brand love effect on positive word of mouth through experience and price moderation: case study: NIKE

Pengaruh customer-brand relationship dengan brand loyalty dan word of mouth: studi pada merek Zara di Indonesia = The influence of customer brand relationship towards brand loyalty and word of mouth: study cases Zara in Indonesia

Pengaruh citra merek terhadap loyalitas pengunjung tempat: studi pada dia.lo.gue = The influence of brand image on place visitor's loyalty: study on dia.lo.gue