Study case: Delta/signal corporation business strategy (Harvard Business School) = Strategi bisnis Delta/Signal korporasi

Competitive advantage in the luxury automobile industry: customer participation and customer brand engagement = Keunggulan kompetitif dalam industri mobil mewah: partisipasi pelanggan dan keterlibatan merek pelanggan

Pengaruh Omnichannel Integration Quality Terhadap Customer Loyalty yang Dimediasi oleh Customer Engagement dan Relationship Program Receptiveness pada Industri Kecantikan = The Effect of Omnichannel Integration Quality on Customer Loyalty Mediated by Customer Engagement and Relationship Program Receptiveness in The Beauty Industry

Applying customer based brand equity in luxury hotel = Penerapan ekuitas merek berbasis pelanggan di hotel mewah

Analisis Pengaruh Pemasaran Media Sosial Pada Hotel Mewah Terhadap Customer Engagement Menggunakan Big Data dan Natural Language Processing = Examining Luxury Hotels' Social Media Marketing on Customer Engagement Using Big Data Analytics and Natural Language Processing