Pengaruh store image terhadap purchase intention produk private label: studi pada Sephora Kota Kasablanka = The influence of store image towards purchase intention of private label product: a study on Sephora Kota Kasablanka

Co-branding ingredient vs co-branding simbolik pengaruhnya terhadap strategi pemasaran smartphone = Ingredient co branding vs symbolic co branding their influence on the marketing strategy of smartphone

Analisis pengaruh antara interaction characteristics perceived benefits community commitment dan oppositional brand loyalty dalam online brand communities (Studi kasus: 4 komunitas mobil di Indonesia) = Analysis of effect among interaction characteristics perceived benefits community commitment and oppositional brand loyalty in online brand communities (Case study: 4 automobiles community in Indonesia)

Analisis pengaruh brand placement acceptance dan brand recall terhadap preference intention to purchase dan loyalty (studi kasus : film cinta brontosaurus) = Analysis of effect of brand placement acceptance and brand recall on preference intention to purchase and loyalty (case study cinta brontosaurus movies)

Strategi co-branding untuk membangun merek: Studi kasus Mobile Banking M-BCA, PT Excelcomindo Pratama dan PT Bank BCA Tbk