Hanani Faiza
Analisis pengaruh aktivitas social media marketing terhadap customer equity pada merek new luxury studi kasus merek zara = Analysis the effect of social media marketing on new luxury brand s customer equity case study zara
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Goldman, Jeremy
Going social: excite customers, generate buzz, and energize your brand with the power of social media
[American Management Association, ], 2013
 eBooks
Weber, Larry
Marketing to the social web : how digital customer communities build your business
John Wiley & Sons Inc., 2009
 Buku Teks
Martina Shalaty Putri
Wirausaha dalam Social Media Twitter : analisis isi pesan wirausaha dalam social media Twitter = Entrepreneur in social media twitter : analysis the message of entrepreneur in social media twitter
Program Pascasarjana Universitas Indonesia, 2012
 UI - Tesis (Open)
Greenleigh, Ian
The social media side door: How to bypass the gatekeepers to gain greater access and influence
Mc Graw Hill Education, 2014
 Buku Teks