Hanani Faiza
Analisis pengaruh aktivitas social media marketing terhadap customer equity pada merek new luxury studi kasus merek zara = Analysis the effect of social media marketing on new luxury brand s customer equity case study zara
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Zahran Putra Dhimukti
Characteristics Of Social Media Content And Their Effects On Casual Dining Restaurants In South Jakarta = Karakteristik Konten Media Sosial Dan Dampaknya Terhadap Restoran Kasual Di Jakarta Selatan
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
 UI - Skripsi Membership
Goldman, Jeremy
Going social: excite customers, generate buzz, and energize your brand with the power of social media
American Management Association, 2013
 eBooks
Weber, Larry
Marketing to the social web : how digital customer communities build your business
John Wiley & Sons, 2009
 Buku Teks
Martina Shalaty Putri
Wirausaha dalam Social Media Twitter : analisis isi pesan wirausaha dalam social media Twitter = Entrepreneur in social media twitter : analysis the message of entrepreneur in social media twitter
Program Pascasarjana Universitas Indonesia, 2012
 UI - Tesis Open