Abrar Khairi Ikhirma
Strategi komunikasi pemasaran digital Go-Tix oleh PT. Aplikasi Karya Anak Bangsa Yuk Intip GO-TIX periode Januari - Juni 2017 = Digital marketing communication strategy of GO-TIX by PT. Aplikasi Karya Anak Bangsa Yuk Intip periode of January to June 2017
2017
 UI - Tugas Akhir
Risma Nadira Iswani
Analisis pengaruh faktor perilaku opinion leadership dan opinion-seeking terhadap online word-of-mouth communication pada media sosial. Studi kasus: Kitabisa.com = The impact of opinion leadership and opinion-seeking behavior factor toward online word-of-mouth communication on social media about Kitabisa.com
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Annissa Tayara Callista
Pengaruh faktor social media marketing pada brand trust dan brand loyalty pelanggan e-commerce B2C produk fashion di Indonesia = Effect of social media marketing factors towards brand trust and brand loyalty of e-commerce B2C fashion product consumers in Indonesia
Fakultas Teknik Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Qualman, Erik
Socialnomics : how social media transforms the way we live and do business
Wiley, 2009
 Buku Teks
Simorangkir, Silvia
Pengaruh opini buzzer terhadap intensi pembelian pada social media = The influence of buzzer s opinions towards purchase intention in social media / Silvia Situmorang
2017
 UI - Tesis (Membership)