Rilisia Ardini
Wilayah belanja shopaholic mahasiswi universitas indonesia berdasarkan motivasi belanja = Shopaholic’s shopping region of female students at University of Indonesia based on shopping motivation
Fakultas Matematika dan Ilmu Pengetahuan Alam Universitas Indonesia, 2014
 UI - Skripsi Membership
Sasqia Azizah Maulani
Pengaruh Motivasi Utilitarian Dan Hedonis Terhadap Urge to Buy Impulsively Pada Hari Belanja Online Nasional Di M-Commerce. Studi: Shopee 12.12 Day = The Influence of Utilitarian and Hedonic Motivation Towards Urge to buy Impulsively on National Online Shopping Day in M-Commerce. Case Study: Shopee 12.12 Day
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership
Kania Oktarianti
Pengaruh motivasi belanja utilitarian dan motivasi belanja hedonic terhadap purchase intention pada konsumen belanja online = The influence of utilitarian and hedonic shopping motivations on purchase intention among online shopping consumer
Fakultas Psikologi Universitas Indonesia, 2014
 UI - Skripsi Membership
Bela Shinta Dewi
Pola keruangan belanja pakaian mahasiswi berhijab : studi kasus mahasiswi Universitas Indonesia = Spatial pattern of clothes shopping by the veiled student : case study University of Indonesia student
Fakultas Matematika dan Ilmu Pengetahuan Alam Universitas Indonesia, 2013
 UI - Skripsi Membership
Fahri Razaly Aziz
Pengaruh Motivasi Belanja Hedonic, Motivasi Belanja Utilitarian, dan Motivasi Belanja Social terhadap Purchase Intention pada Konsumen Pembeli Skin Mobile Legends di Akun Twitter @Mlbbfess = The Influence of Hedonic, Utilitarian, and Social Shopping Motivations on Purchase Intention among @Mlbbfess Twitter Followers.
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Skripsi Membership