Kezia Hapsari Siswosoebrotho
Aplikasi theory of reasoned action dengan pengaruh keahlian salesperson dan trust belief pada drugstore terhadap minat konsumen untuk membeli nutrasetika = Application of theory of reasoned action with the effect of salesperson s expertise and trust belief in drugstore on consumer s intention to purchase nutraceuticals
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Hasna Rizki Mardhiana
Pengaruh rebranding terhadap kepuasan pelanggan dan loyalitas pelanggan. Studi persepsi konsumen taksi blue bird reguler di Jakarta dan sekitarnya. = The effect of rebranding on customer satisfaction and customer loyalty. Study on consumer perceptions of regular blue bird taxis in Jakarta and its surroundings.
Fakultas Ilmu Administrasi Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Devina Noreen
Pengaruh brand equity terhadap customer satisfaction dan terhadap repurchase intention produk charm: studi pada generasi millennial di Jakarta dan Depok = The effect of brand equity towards customer satisfaction and towards repurchase intention of charm product: case study on millennials in Jakarta and Depok
2017
 UI - Skripsi (Membership)
Prathita Anantadewati
Pengaruh brand image terhadap customer satisfaction pada co-branding Wall's oreo cookies and cream = The effect of brand image on customer satisfaction: study on co branding Wall's oreo cookies and cream
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Saragih, Maudy Bunga Rosmita
Hubungan Pemasaran Media Sosial dan Kepercayaan Merek Terhadap Loyalitas Pelanggan dengan Mediasi Kepuasan Pelanggan (Studi Pada Instagram @tokopedia) = The Relationship Between Social Media Marketing and Brand Trust Towards Customer Loyalty Mediated by Customer Satisfaction (Study of @tokopedia on Instagram)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis (Membership)