Indah Tri Novita
Analisis Pengaruh Media Sosial Terhadap Loyalitas Merek (Studi: Fan Page Facebook Susu Pertumbuhan di Indonesia) = The Analysis of Social Media Effect to Brand Loyalty (Study Case: Facebook Fan Page for Growing Up Milk in Indonesia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis (Membership)
Risha Karina
Pengaruh kepribadian konsumen terhadap brand engagement berdasarkan prilakunya di facebook (studi kasus: facebook Fan Page 98,7 Gen Fm) = Impact analysis of personal traits towards brand engagement depends on their behavior on facebook case (study facebook Fan Page Gen Fm)
2016
 UI - Skripsi (Membership)
Ivan Iskandar
Analisis faktor-faktor yang menentukan peningkatan respon atas komunikasi pemasaran organisasi nirlaba melalui media sosial : studi kasus Facebook Fan Page U S Embassy Jakarta = Analysis of factors determining response amplification in marketing communication for non profit organization through social media : case study Facebook Fan Page U S Embassy Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Handayani Dwirianti
Pengaruh promotional mix online shop melalui media sosial instagram terhadap minat beli konsumen = The effect of online store promotional mix through instagram social media toward purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis (Membership)
Nadya Zharah Ayuningtyas
Pengaruh electronic word of mouth (e-WOM) melalui media sosial terhadap minat beli konsumen: studi pada Ojju k food = The effect of electronic word of mouth through social media towards purchase intention: study on Ojju k food
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi (Membership)