Hamonangan, Daniel
Analisis pengaruh brand awareness dan brand image terhadap perilaku pembelian konsumen shampoo l'oreal di Carrefour Ambassador
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Dita Monicasari
Pengaruh penggunaan brand ambassador terhadap brand image serta dampaknya dalam keputusan pembelian smartphone vivo = The Influence of brand ambassador towards the brand image and consumer purchasing decision of the brand vivo smartphone
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2018
 UI - Makalah dan Kertas Kerja
Feby Inas Dwiputri
Keterkaitan brand ambassador kosmetik wardah dengan motivasi dan asosiasi merek nilai-nilai islami = The relation between brand ambassador of wardah cosmetics with the motivation and brand association of islam's values
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Makalah dan Kertas Kerja
Muhamad August Dwi Hariyanto
Analisis strategi marketing public relations spotify dalam upaya membangun brand image = Spotify marketing public relations strategies analysis in establishing brand image
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
X`tyna Martha
Pengaruh store image dan store brand price image terhadap store brand purchase intention studi kasus: Private Brand Carrefour = The effects of store image and store brand price image on store brand purchase intention study on Private Brand Carrefour
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)