Pengaruh kredibilitas merek dan country-of-origin image terhadap kepekaan harga konsumen (studi perbandingan konsumen produk notebook di Universitas Indonesia Depok)

Pengaruh brand personality terhadap brand loyalty studi: konsumen produk fashion merek Zara di Jakarta

Pengaruh negara asal (country of origin) suatu merek terhadap repurchase intention (studi pada produk Lea Jeans)

Pengaruh brand image terhadap pembentukan brand equity (studi pada Kentucky Fried Chicken di Jakarta)

Analisis pengaruh halal brand personality dan brand experience terhadap brand prestige, brand trust, customer satisfaction, dan brand loyalty pada merek halal. Studi kasus: Produk perawatan pria kahf = Analysis of halal brand personality and brand experience on brand prestige, brand trust, customer satisfaction, and brand loyalty on halal brand. Study case: Men personal care brand kahf.