Analisis pembentukan perilaku pembelian channel melalui program promosi penjualan (studi kasus program promosi penjualan PT.Bintang Baru Indonesia Perkasa Raya terhadap agen) = Analysis of the formation of channel buying behavior trough sales promotion program (case study : sales promotion of PT. Bintang Baru Indonesia Perkasa Raya)

Sales promotion: menciptakan mengimplementasikan, dan mengintegrasikan program promosi penjualan / Julian Cummins

Strategi sales promotion yang melanggar etika pariwara Indonesia dan ditinjau dari cognitive response model = Advertising ethics violations on Sales Promotions strategies in Indonesia analyzed with cognitive response model / Savira Hanza

Analisis efektifitas promosi penjualan produk Welch's pada toko 7-Eleven = Analysis of sales promotion effectiveness of Welch's at 7-Eleven / Ananda Dyastiawan Putra

Analisa perbedaan respon pelanggan loyal dan non loyal terhadap promosi penjualan di gerai kopi Jakarta = Analysis of respon diversity between loyalist and non-loyalist on Sales promotion in Coffee House Jakarta