Muhammad Helmi Fauzan
The effects of corporate social responsibility on corporate reputation and brand equity creation role of BRI peduli = Pengaruh corporate social responsibility terhadap penciptaan reputasi perusahaan dan ekuitas merek: peran BRI peduli
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Regina Pinasthika Hapsari Putri
Analisis Peran VCI (Vision, Culture, dan Image) dalam Meningkatkan Reputasi Merek = Analysis of Role of VCI (Vision, Culture, and Image) in Improving Brand Reputation
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Tesis (Membership)
Aliya Fitri
Pengaruh short brand story dan implicit mindset terhadap sikap terhadap merek dan intensi membeli = The influence of short brand story and implicit mindset on brand attitude and purchase intention.
Fakultas Psikologi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Ade Fajar
Pengaruh bauran komunikasi pemasaran terhadap citra merek dan kesadaran merek serta implikasinya terhadap keputusan konsumen memilih asuransi syariah = The effect of marketing communication mix on brand image and brand awareness and its implication to the consumer decision to choose sharia insurance
Sekolah Kajian Stratejik dan Global Universitas Indonesia, 2018
 UI - Tesis (Membership)
Lisa Hervina
Pengaruh persepsi kesamaan, reputasi merek, persepsi resiko dan tingkat inovasi konsumen terhadap keberhasilan ekstensi merek deodorant dari Adidas = The influence of perceived similarity brand reputation perceived risk and consumer innovativeness to the success of adidas deodorant brand extension
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)