Pengaruh promosi penjualan dalam bentuk online discount pricing terhadap online impulse buying pada produk fashion studi pada konsumen Lazada = Effect of sales promotion in the form of online discount pricing toward online impulse buying on fashion products study on consumer lazada

Analisis Pengaruh Faktor Eksternal dan Religiusitas Terhadap Perilaku Pembelian Impulsif Online Muslim di Indonesia saat Menggunakan Platform E-Commerce Shopee = Analysis of the Influence of External Factors and Religiosity on Online Impulsive Buying Behavior of Muslim in Indonesia when Using the Shopee E-Commerce Platform

Pengaruh website quality terhadap online impulse buying dimoderasi dengan sales promotion dan online payment use: studi pada konsumen produk kecantikan dan perawatan di Kanal Lazmall Lazada = The effect of website quality on online impulse buying moderated with sales promotion and online payment use: a study on consumer beauty and personal care products in Lazmall Channel Lazada

Analisis pengaruh visual merchandising pada perilaku impulse buying: studi pada gerai ritel fashion H&M Grand Indonesia Jakarta Pusat = Analysis of the influence of visual merchandising on impulse buying behavior: study on fashion retail store H&M Grand Indonesia Central Jakarta

Analisis Faktor-Faktor yang Mempengaruhi Online Impulse Buying Behavior dalam Perspektif Model Stimulus-Organism-Response = Analysis of Factors Affecting Online Impulse Buying Behavior of Fashion Products on Live Instagram and Tiktok in The Stimulus-Organism-Response Model Perspective