Pengaruh daya tarik rasa takut dan humor pada iklan terhadap intensi membeli helm = The impact of fear and humor appeal on advertising towards helmet purchase intention

Peran Self-Efficacy dan Norma Deskriptif Dalam Memprediksi Perilaku Penggunaan Helm pada Pengendara Sepeda Motor Berusia Muda = Role of Self-Efficacy and Descriptive Norm in Predicting Helmet Use Behaviour of Young Motorcyclist

Peran Threat Perception dan Descriptive Norm dalam Memprediksi Perilaku Penggunaan Helm pada Pengendara Sepeda Motor Berusia Muda = Role of Threat Perception and Descriptive Norm in Predicting Helmet Use Behaviour of Young Motorcyclists

Peran Sikap Dan Norma Deskriptif Dalam Memprediksi Perilaku Penggunaan Helm Pada Pengendara Sepeda Motor Berusia Muda = Role Of Attitude And Descriptive Norm In Predicting Helmet Use Behavior Of Young Motorcyclist

Perbandingan daya tarik iklan emosi takut, humor, dan rasional terhadap memori dan sikap pada iklan e-commerce berbasis video = Comparing advertising appeal of fear, humor, and rational towards memory and attitude on video based e-commerce advertising