Consumer behavior : building marketing Strategy

Analisis aplikasi theory of planned behavior terhadap perilaku konsumen dalam pembelian produk makanan anjing dan kucing = Analysis of the theory of planned behavior in determining consumer behavior in purchase of dog and cat food products

Analisis Peran Dimensi Homophily, Keterikatan Emosional, dan Keahlian terhadap Persepsi Konsumen terkait Popularitas Vlogger dan Perilaku Pembelian = Analysis of the Role of Homophily Dimensions, Emotional Attachment, and Expertise on Consumer’s Perception of Vlogger’s Popularity and Purchase Behavior

Analisis faktor-faktor pengaruh intention usage konsumen milenial Indonesia pada ritel Omnichannel dalam belanja produk fesyen = An analysis of factors influence of intentions to use Omnichannel retail on Indonesia millennial consumers in shopping for fashion products

Consumer behavior