Pengaruh brand personality terhadap minat beli: studi pada produk sportwear Specs active hijab = Brand personality's influence on the purchase intention: a sportswear Specs active hijab product study

Analisis pengaruh store image, store brand price image dan store brand perceived risk sebagai variabel mediasi terhadap store brand purchase intention pada produk store brand ritel watsons = Analysis of the influence store image store brand price image and store brand perceived risk as mediating variable on purchase intention of store brand product watsons

Pengaruh kredibilitas pendukung “Abel Cantika” terhadap sikap merek, kredibilitas merek, dan minat beli pengikut milenial akun Instagram Make Over = The effect of endorser “Abel Cantika” credibility on brand attitude, brand credibility, and purchase intention of millennial followers on make over Instagram

Pengaruh aktivitas pemasaran media sosial terhadap consumer based brand equity. Studi kasus: Go-jek = Effect of social media marketing activities through consumer based brand equity. Case study: Go-jek

Pengaruh halal brand personality terhadap repurchase intention pada merek kosmetik Wardah = The influence of halal brand personality towards repurchase intention on Wardah brand cosmetics