Intensi membeli konsumen meningkat? Dampak iklan dengan proses humor arousal-safety dan kebutuhan akan humor sebagai moderator = Increased consumer's purchase intention? The impact of advertisement with arousal-safety humor process and need for humor as moderator

Perbedaan sikap terhadap iklan pada konsumen dengan iklan humor incongruity resolution dan iklan netral = differences in attitudes toward the ad on consumers with humor incongruity resolution and neutral advertising

Pengaruh relatedness humor terhadap sikap terhadap iklan dengan need for cognition sebagai moderator = The impact of humor relatedness towards attitude toward the ad with need for cognition as moderator role

Pengaruh kebutuhan akan humor pada hubungan antara humor comic wit dan sikap terhadap iklan = The moderating effect of need for humor in the relationship between comic wit humor and attitude toward the advertisement

Humor dalam iklan di televisi dan hubungannya dengan sikap terhadap iklan (attitude toward the ad).