Dhiyaa Nadhifa Aziza
Mengevaluasi pengaruh iklan Youtube pada daya tarik customer muda: studi kasus iklan JD.ID 'dijamin ori' di Youtube = Evaluating the influence of Youtube advertising for attraction of young customers: JD.ID's advertisement series with the tagline of 'dijamin ori' on Youtube as a case study
2018
 UI - Skripsi Membership
Bogart, Leo
Strategy in advertising : matching media and messages to markets and motivations
NTC Businnes Book, 1990
 Buku Teks
Romina Rosdianawati Sukma
The Analysis of media preference used among millennials students in accessing news = Analisa preferensi media yang digunakan mahasiswa milenial dalam mengakses berita
2018
 UI - Makalah dan Kertas Kerja
Jhally, Sut
The Codes of advertising : fetishism and the political economy of meaning in the consumer society
Routledge, 1987
 Buku Teks
Arief Rachim Saputra
Analisis pengaruh desain konten iklan di internet terhadap intensi pembelian secara daring. Studi kasus: iklan Tiket.com = Analyzing the impact of internet advertising content design on online purchase intentions. Case study: Tiket.com banner advertisement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis Membership