Alberta Dwisari Widya P.
Analysis of comparison iPad and Galaxy Tab brand equity: an exploratory study = Analisis perbandingan ekuitas merek iPad dan Galaxy Tab : studi eksploratori
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Open
Akbari Jamalullail Faisal
Pengaruh aktivitas pemasaran menggunakan media sosial pada ekuitas merek dan respons pelanggan pria pada merek jam tangan di Indonesia = Effect of marketing activities using social media on brand equity and men customer response on watch brand in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership
Nova Tessalonika
Analisis ekuitas merek internal perusahaan pada industri perbankan (studi pada Bank Syariah Mandiri) = Analysis of company internal brand equity in banking industry (study on Bank Syariah Mandiri)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Vania Olivia
The analysis of interactions among brand equity dimensions in the festival context: Jazz goes to campus 2016 and Java jazz festival 2017 = Analisis interaksi antara dimensi ekuitas merek dalam konteks festival: Jazz goes to campus 2016 dan Java jazz festival 2017
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Raihan Ali Maulana Aufa
Analisis Pengaruh Brand Experience Terhadap Brand Attachment Serta Peran Brand Trust, Penghasilan & Umur Sebagai Variabel Mediasi (Pada Pelanggan Restoran Sederhana di Jakarta) = Brand Experience Effects on Brand Attachment: The Role of Brand Trust, Age, And Income as Mediating Variable (On Restoran Sederhana Jakarta Customer)
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi Membership