Penggunaan iklan humor dengan emosi takut untuk memengaruhi sikap konsumen terhadap iklan = The use of humor ads with emotion is afraid to influence consumer attitudes towards advertising

Pengaruh proses humor incongruity-resolution dan arousal-safety pada sikap terhadap iklan dengan moderator kebutuhan akan kognisi = The effect of incongruity resolution and arousal safety humor process on attitude towards the ad with need for cognition as moderator

Analisa Efektifitas Iklan Soy Joy: Suatu Studi Attitude Toward the Ad, Attitude Toward the Brand dan Purchase Intention

Pelanggaran maksim dan aspek humor pada komik Het Afzien van 2005 Fokke & Sukke = Violations on the maximes and aspects of humor in Het Afzien van 2005 Fokke & Sukke

Semiotika dan Makna Kontekstual dalam Tiga Iklan Youtube Nederlandse Coolblue = Semiotics and Contextual Meaning in Three Youtube Advertisement Nederlandse Coolblue