Hubungan antara variabel event brand image, event brand quality, event brand value, dan event brand loyalty pada model customer-based brand equity yang digunakan untuk menganalisa acara edukasi = Relationships between event brand image, event brand quality, event brand value, and event brand loyalty in customer-based brand equity model which used to analyze educational event

Analisis pengaruh kesesuaian diri pada event bersponsor terhadap brand loyalty : studi kasus Radio Trax 101,4 FM pada event Career Days 2008

Perencanaan program ajang khusus perusahaan jasa event organizer PT Tiga Warna Citra untuk memperkuat brand loyalty = Special event program planning of event organizer company PT Tiga Warna Citra to strengthen brand loyalty

Pengaruh self congruity with sponsored event dengan customer involvement dan customer awareness sebagai moderating variables terhadap brand loyalty

Pengaruh perceived service quality of endorsed brand parent brand reputation dan attitude toward endorsed brand terhadap endorsed brand loyalty = The effect of perceived service quality of endorsed brand parent brand reputation and attitude toward endorsed brand on endorsed brand loyalty