Pengaruh proses humor incongruity-resolution dan arousal-safety pada sikap terhadap iklan dengan moderator kebutuhan akan kognisi = The effect of incongruity resolution and arousal safety humor process on attitude towards the ad with need for cognition as moderator

Pengaruh relatedness humor terhadap sikap terhadap iklan dengan need for cognition sebagai moderator = The impact of humor relatedness towards attitude toward the ad with need for cognition as moderator role

Apakah anda perlu berpikir sebelum membeli? peran rasa takut dan humor pada iklan helm = Do you need to think before buying the role of fear and humorous helmet ads

Humor dan Budaya (Studi: Iklan Humor dan Persepsi Konsumen) = Humor and culture (Study: Humor Advertising and Consumer Perception)

Analisis penggunaan iklan humor yang satir terhadap sikap terhadap iklan, belief terhadap merek dan sikap terhadap merek