Ghazian Ramadhan Aryanto
Pengaruh brand experience terhadap repurchase intention: studi pada film Marvel = The effect of brand experience on repurchase intention: studies on Marvel's film
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Tantri Kuswantiningsih
Analisis pengaruh marketing mix elements pada brand equity (studi kasus pada merek dian pelangi) = Influence analysis of marketing mix elements on brand equity case study on dian pelangi brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Frederick, Hans
Analisis pengaruh culinary brand equity terhadap revisit intention dengan moderasi destination familiarity (Studi kasus : Kota Yogyakarta) = Understanding the impact of culinary brand equity on revisit intention with destination familiarity as moderating variable (Case study : Yogyakarta) / Hans Frederick
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Meutia Andisya
Pengaruh usability, social value, dan pleasure in use terhadap brand equity (smartphone Iphone) = The effect of usability, social value and pleasure in use, against brand equity (smartphone iPhone)
2019
 UI - Skripsi (Membership)
Puji Mulyono
Analisis elemen elemen Brand Equity pada Terasi Mamasuka = Analysis of Brand Equity elements from Terasi Mamasuka / Puji Mulyono
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)