Ayuning Puji Widya W.
Analisis faktor online impulsive buying: dalam perspektif impulse shopper dan system users = Analysis of online impulse buying: a perspective of both impulse shopper and system users
2018
 UI - Skripsi (Membership)
Yumna Maisara
Pengaruh Karakteristik Konsumen dan Presentasi Produk Secara Online Pada Pembelian Impulsif Produk Pakaian Oleh Generasi Z di Tiktok Shop = The Effect of Consumer Characteristics and Online Product Presentation on Online Apparel Impulse Buying by Generation Z at Tiktok Shop
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Chiara Azura Hanifah
Faktor-Faktor yang Memengaruhi Dorongan Pembelian Impulsif Produk Pakaian pada TikTok Live Stream Shopping: Stimulus-Organism-Response Framework = Factors Affecting The Urge of Clothing Products Impulsive Buying on TikTok Live Stream Shopping: Stimulus-Organism-Response Framework
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Ardhini Risfa Jacinda
Analisis faktor-faktor yang memengaruhi pembelian impulsif: studi kasus generasi milenial muslim sebagai pengguna Go-Pay = Analysis of factors affecting impulsive buying: a case study of millennial muslims as Go-Pay users
2019
 UI - Skripsi (Membership)
Haryo Prabowo
Analisis Pengaruh Value dan Aktivitas Browsing terhadap Impulse Buying Behavior dengan Moderasi Source of Online Review Studi Kasus: Produk Makanan dan Minuman di Instagram = Analysis on The Influence of Value and Browsing Activity on Impulse Buying Behavior with Source of Online Review as Moderation Case Study: Food and Beverage Products on Instagram
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)