Ayu Aradhita
Pengaruh persepsi orientasi hubungan terhadap loyalitas sikap sebuah aplikasi terhadap merek ternama dalam sektor produk kemasan studi kasus: hagen-dazs Indonesia = Impacts of perceived brand relationship orientation on attitudinal loyalty an application to strong brands in the packaged goods sector case study; hagen-dazs Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Megasari Widyaty
Analisis pengaruh penerapan relationship marketing terhadap keputusan nasabah perusahaan sekuritas dalam berinvestasi saham = Analysis on effects of implementing relationship marketing in decisions of securities companies' customers in stock investment
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Tesis Open
Ali Kamal Smith
Analisis pengaruh perceived value, relationship quality, dan customer engagement dimoderasi oleh tingkat value consciousness pada sektor restoran = Analysis of effect between perceived value, relationship quality, and customer engagement moderated by level of value consciousness on restaurant sector.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi Membership
Qisty Amanda Deviacita
Analisa Strategi Komunikasi Persuasi Online dalam Relationship Marketing (Studi Kasus pada Bisnis Network Marketing PT Harmoni Dinamik Indonesia) = Analysis of Online Persuasion as a Communication Strategy in Marketing Relationships (Case Study at Network Marketing Business of PT Harmoni Dinamik Indonesia)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tesis Membership
Pelton, Lou E.
Marketing channels : a relationship management approach
McGraw-Hill Irwin, 2002
 Buku Teks