Analisis pengaruh product involvement, price consciousness, dan price/quality inference terhadap willingness-to-pay pada local brand fashion di Indonesia = The influence of product involvement price consciousness and price quality inference towards customers willingness to pay on local brand fashion product in Indonesia

Religiusitas. konsumsi status, dan materialisme pada konsumsi hijab fashion. Studi pada: wanita milenial berhijab di Indonesia = Religiosity, status consumption, and materialism in hijab fashion consumption. A study: milenial hijab women in Indonesia

Analisis Determinan yang Mempengaruhi Kesediaan Konsumen Muslim untuk Membayar Harga Premium pada Pakaian Muslim Modest Ramah Lingkungan = Analysis of Determinants Affecting Muslim Consumers' Willingness to Pay Price Premium for Eco-Friendly Modest Muslim Fashion

Pengaruh brand image terhadap kesediaan konsumen membayar harga premium pada produk air minum dalam kemasan aqua = The effect of brand image on consumer willingness to pay price premium in the aqua bottled water product

The Branding Trilogy: Gen Z's Values, Brand Consciousness, and Behavioral Intentions in Premium Fashion Consumption = Trilogi Branding: Nilai-Nilai Gen Z, Kesadaran Merek, dan Niat Berperilaku dalam Konsumsi Fashion Premium