Pengaruh faktor intrinsik pembelian impulsif produk pakaian: studi kasus pada mahasiswa UI = An analysis of intrinsic factor influence towards apparel's impulsive buying: case study on students of University of Indonesia

Pengaruh Scarcity Marketing pada Produk Hedonis terhadap Perilaku Pembelian Impulsif pada Konsumen Perempuan dalam Konteks Flash Sale di E-commerce = The Influence of Scarcity Marketing on Hedonic Products towards Impulsive Buying Behavior among Female Consumers in the Context of Flash Sale in E-commerce

Pada konsumen wahha dress, dengan motivasi utilitarian dan motivasi hedonis sebagai variabel mediasi = Impact of personalized ads towards impulsive buying on wahha dress consumers, with utilitarian motivation and hedonic motivation as mediation variables.

Analisis pengaruh rekomendasi produk terhadap impulsive buying: studi kasus pada media sosial instagram ibu millenials = Analysis the effect of product recommendations on impulsive buying: case study on social media instagram millenials mom

Pengaruh country of origin dan store image terhadap product evaluation dan repurchase intention: studi pada konsumen Miniso di Jabodetabek = Effect of country of origin and store image towards product evaluation and repurchase intention: study of Miniso consumers in greater Jakarta