Pengaruh faktor intrinsik pembelian impulsif produk pakaian: studi kasus pada mahasiswa UI = An analysis of intrinsic factor influence towards apparel's impulsive buying: case study on students of University of Indonesia

Pengaruh Scarcity Marketing pada Produk Hedonis terhadap Perilaku Pembelian Impulsif pada Konsumen Perempuan dalam Konteks Flash Sale di E-commerce = The Influence of Scarcity Marketing on Hedonic Products towards Impulsive Buying Behavior among Female Consumers in the Context of Flash Sale in E-commerce

Pada konsumen wahha dress, dengan motivasi utilitarian dan motivasi hedonis sebagai variabel mediasi = Impact of personalized ads towards impulsive buying on wahha dress consumers, with utilitarian motivation and hedonic motivation as mediation variables.

Pengaruh Iklan Personal terhadap Pembelian Impulsif pada Konsumen Wahha Dress, dengan Motivasi Utilitarian Dan Motivasi Hedonis Sebagai Variabel Mediasi = Impact of personalized ads towards impulsive buying on wahha dress consumers, with utilitarian motivation and hedonic motivation as mediation variables.

Pengaruh Iklan Personal terhadap Pembelian Impulsif pada Konsumen Wahha Dress, dengan Motivasi Utilitarian Dan Motivasi Hedonis Sebagai Variabel Mediasi = Impact of personalized ads towards impulsive buying on wahha dress consumers, with utilitarian motivation and hedonic motivation as mediation variables.