Kezia Hapsari Siswosoebrotho
Aplikasi theory of reasoned action dengan pengaruh keahlian salesperson dan trust belief pada drugstore terhadap minat konsumen untuk membeli nutrasetika = Application of theory of reasoned action with the effect of salesperson s expertise and trust belief in drugstore on consumer s intention to purchase nutraceuticals
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Indila Mayrosa
Analisis faktor dan asimetri pada intensi knowledge sharing perusahaan: berdasarkan pendekatan theory of reasoned action = Factor analysis and asymmetry on corporate knowledge sharing: based on theory reasoned action approach / Indila Mayrosa
2018
 UI - Tesis (Membership)
Diana Lestari
Analisis Pengaruh Consumer?s Brand Attitude terhadap Purchase Intention pada Merek Milik Influencer di Indonesia = Analysis of Consumer’s Brand Attitude on Purchase Intention towards Influencer Owned Brand in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Assael, Henry
Consumer behavior and marketing action
 Buku Teks
Assael, Henry
Consumer behavior and marketing action
Kent Publishing Company, 1984
 Buku Teks