Kezia Hapsari Siswosoebrotho
Aplikasi theory of reasoned action dengan pengaruh keahlian salesperson dan trust belief pada drugstore terhadap minat konsumen untuk membeli nutrasetika = Application of theory of reasoned action with the effect of salesperson s expertise and trust belief in drugstore on consumer s intention to purchase nutraceuticals
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Indila Mayrosa
Analisis faktor dan asimetri pada intensi knowledge sharing perusahaan: berdasarkan pendekatan theory of reasoned action = Factor analysis and asymmetry on corporate knowledge sharing: based on theory reasoned action approach
Fakultas Teknik Universitas Indonesia, 2018
 UI - Tesis Membership
Diana Lestari
Analisis pengaruh consumer's brand attitude terhadap purchase intention pada merek milik influencer di Indonesia = analysis of consumer’s brand attitude on purchase intention towards influencer owned brand in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Assael, Henry
Consumer behavior and marketing action
 Buku Teks
Assael, Henry
COnsumer behavior and marketing action
 Buku Teks