Achmad Irdani Fadlurrahman
Pengaruh Customer Engagement, Service Quality, Perceived Value, Customer Satisfaction, dan Brand Image Terhadap Customer Loyalty Penumpang Maskapai Penerbangan Citilink di Jakarta = The Effect of Customer Engagement, Service Quality, Perceived Value, Customer Satisfaction, and Brand image on Customer Loyalty Citilink Airline Passengers in Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Raissa Diva Herwanti
Pengaruh pengalaman gamification marketing activities terhadap brand loyalty, positive word of mouth, dan resistance to negative information melalui utilitarian value, hedonic value, satisfaction, dan brand love: studi pada pengguna Tokopedia Games = The effect of the experience of gamification marketing activities on brand loyalty, positive word of mouth and resistance to negative information through Utilitarian Value, Hedonic Value, satisfaction, and brand love: study of Tokopedia Games users
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Kalista Adi Darmawan
Peran sales promotion dalam menciptakan dan menjaga customer loyalty (studi kasus pada Go-Jek) = The role of sales promotion in creating and retaining customer loyalty (a case study on Go-Jek)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Yulina Lestari
Pengaruh service encounter quality dimensions terhadap perceived value, customer satisfaction dan loyalty : peran perceived risk sebagai variabel moderasi (studi kasus pelanggan Salon Johnny Andrean) = The impact of service encounter quality dimensions on perceived value customer satisfaction and loyalty the role of perceived risk as a moderating variable case study customer of johnny andrean salon
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Ilma Khairani
Analisis pengaruh brand placement acceptance yang dimediasi oleh brand placement recall terhadap attitude towards brand; studi kasus film habibie dan ainun = The impact of brand placement acceptance with brand placement recall as a mediator toward attitude towards brand case' study habibie dan ainun the movie
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership