Saragih, Maudy Bunga Rosmita
Hubungan Pemasaran Media Sosial dan Kepercayaan Merek Terhadap Loyalitas Pelanggan dengan Mediasi Kepuasan Pelanggan (Studi Pada Instagram @tokopedia) = The Relationship Between Social Media Marketing and Brand Trust Towards Customer Loyalty Mediated by Customer Satisfaction (Study of @tokopedia on Instagram)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis (Membership)
Rininta Karisa Putri
The impact of social media marketing activities towards customer satisfaction mediated by social identification and perceived value: analysis of JF, a Multi-Level Marketing (MLM) business during COVID-19 pandemic period = Pengaruh aktivitas sosial media marketing terhadap kepuasan pelanggan dengan mediasi identifikasi sosial dan nilai yang dirasakan pelanggan: analisa terhadap JF, bisnis Multi-Level Marketing (MLM) pada periode pandemi COVID-19
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Ahmad Yusuf Bryan
Pengaruh Aktivitas Pemasaran Media Sosial terhadap Kepuasan Konsumen, Intensi Berperilaku dan Komunikasi Mulut ke Mulut (WOM) pada Konsumen Starbucks Coffee di Jakarta = The Effect of Social Media Marketing Activities on Consumer Satisfaction, Behavior Intention and Word-of-Mouth (WOM) on Starbucks Coffee's Consumers in Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Lovina Anggun Chaerunnisa
Pengaruh penggunaan media sosial terhadap keterlibatan karyawan, komitmen afektif, kepuasan kerja, dan turnover intention karyawan generasi milenial di Indonesia = The effect of the use of social media on employee involvement, affective commitment, job satisfaction, and turnover Intention of millennial generation employees in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Fakhri Rachman
Pengaruh social media marketing terhadap purchase intention melalui customer relationship: studi pada pengikut akun instagram drive-in senja di DKI Jakarta = The effect of social media marketing on purchase intention through customer relationship: a study on followers of drive-in senja’s instagram in DKI Jakarta
Fakultas Ilmu Keperawatan Universitas Indonesia, 2020
 UI - Skripsi (Membership)