Ninna Faradilla Keumala Dewi
Efek komunikasi word-of mouth pada persepsi keadilan, kepuasan, dan intensi penggunaan ulang pelanggan pasca keluhan
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006
 UI - Tesis (Membership)
Felicia
Pengaruh electronic word of mouth dan price sensitivity terhadap purchase intention akan peer-to-peer accommodation pada generasi millennials = The Influence of electronic word of mouth and price sensitivity to purchase intention of peer-to-peer accommodation on millennials
Universitas Indonesia, 2019
 UI - Tesis (Membership)
Octaviantika Benazir Kumala
Pengaruh word of mouth terhadap minat beli konsumen pada Tune Hotels Kuta-Bali = The Effect of word of mouth toward consumen purchase intention at Tune Hotels Kuta-Bali
2012
 UI - Skripsi (Open)
Meidila Kania
Pengaruh electronic word of mouth terhadap minat beli konsumen : studi pada testimonial di thread (lapak) forum jual beli Kaskus = The influence of electronic word of mouth to purchase intention : study on testimonial in thread forum jual beli Kaskus
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Silverman, George
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Amacom, 2011
 Buku Teks