Rayfaldi Darmawan
Pengaruh Persepsi Nutritional Value, Sensory Appeal, Price, dan Health Consciousness Frozen Chicken Nugget Terhadap Consumer’s Purchase Intention = The Influence of Perceived Nutritional Value, Sensory Appeal, Price, and Health Consciousness of Frozen Chicken Nugget on Consumer's Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Nanda Fathiyah Gumay
Pengaruh Consumer Involvement, Price Sensitivity, dan Sensory Appeal Pada Minat Beli Konsumen Terhadap Makanan Organik Selama Pandemi COVID-19 = The Effects of Consumer Involvement, Price Sensitivity, and Sensory Appeal of Organic Food Purchase Intention During The COVID-19 Pandemic
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Catur Narotama
Determinan Attitude dan Purchase Intention Daging Sapi Potong Tersertifikasi Halal pada Konsumen Muslim di Jabodetabek = Determinants of Attitude and Purchase Intention Halal Certified Beef for Muslim Consumers in Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Joshua S. Prawiro
Dampak Visual Appeal dan Portability Terhadap Online Purchase Intention Konten Mobile Game Online di Indonesia = The Effect of Visual Appeal and Portability Towards Online Purchase Intention of Online Mobile Game Content in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Retno Putriaji
Pengaruh daya tarik rasa takut dan humor pada iklan terhadap intensi membeli helm = The impact of fear and humor appeal on advertising towards helmet purchase intention
2018
 UI - Skripsi (Membership)