Simanjuntak, Eldo Steven Markus
Pengaruh Dimensi Brand Personality pada Self Congruity dan Functional Congruity Terhadap Brand Attidude: Studi Pengguna Jaklingko = Effects of Brand Personality Dimensions on Self Congruity and Functional Congruity on Brand Attidude: A Study With Users Of Jaklingko
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis Membership
I Made Harry Kurniawan
Perbaikan website, pengembangan SOP penjualan dan persiapan strategi penggunaan endorser pada PT Korma Jaya Utama = Website improvement, sales SOP development and preparation for endorser usage strategy in PT Korma Jaya Utama
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis Membership
Budi Setiawan
Peran personal norm pada theory of planned behavior dalam menjelaskan perilaku (Studi pada perilaku memilah sampah) = The role of personal norms in the theory of planned behavior in explaining behavior (A study of waste sorting behavior)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Disertasi Membership
Kumar, Nirmalya
Brand breakout : how emerging market brands will go global
Palgrave Macmillan, 2013
 Buku Teks
Defy Oktaviani
Elastisitas Ekspor terhadap Nilai Tukar di ASEAN: Pengaruh Rantai Nilai Global = Exchange Rates Elasticity of Exports in ASEAN: The Role of Global Value Chains
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis Membership