Pengaruh aktivitas pemasaran media sosial terhadap consumer based brand equity. Studi kasus: Go-jek = Effect of social media marketing activities through consumer based brand equity. Case study: Go-jek

Pengaruh Aktivitas Pemasaran Media Sosial terhadap Respon Konsumen Melalui Ekuitas Merek (Studi Pada Instagram Tenue de Attire) = The Effect of Social Media Marketing Activities on Consumer Response through Brand Equity (Study on Tenue de Attire Instagram)

Pengaruh aktivitas pemasaran menggunakan media sosial pada ekuitas merek dan respons pelanggan pria pada merek jam tangan di Indonesia = Effect of marketing activities using social media on brand equity and men customer response on watch brand in Indonesia

The effect of social media marketing activities on brand equity and customer response: case study on Cotton Ink's Instagram = Pengaruh aktivitas marketing sosial media pada ekuitas merk dan respon pelanggan: studi kasus pada Cotton Ink di Instagram

Pengaruh Social Media Marketing Activities Terhadap Brand Equity pada Merek Kosmetik Lokal: Peran Mediasi dari Brand Love dan Brand Trust = The Impact of Social Media Marketing Activities on Brand Equity on Local Beauty Brand: The Mediating Role of Brand Love and Brand Trust