Dhania Shintawati
Pengaruh konten pemasaran media sosial terhadap minat beli konsumen: studi pada akun instagram the Body Shop Indonesia = The effect of social media marketing content towards consumer purchase intention: study on the Body Shop Indonesia's instagram account
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership
Jodie Daffa Alessandro
Pengaruh Aktivitas Pemasaran Media Sosial terhadap Respon Konsumen Melalui Ekuitas Merek (Studi Pada Instagram Tenue de Attire) = The Effect of Social Media Marketing Activities on Consumer Response through Brand Equity (Study on Tenue de Attire Instagram)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership
Aditya Utomo
Pengaruh Iklan di Instagram dan Gaya Hidup Konsumen terhadap Keputusan Pembelian yang Dimediasi oleh Minat Beli pada Online Grocery Shopping = Influence of Advertising on Instagram and Consumer Lifestyles on Purchase Decisions Mediated by Buying Interests in Online Grocery Shopping (Case Study on Happyfresh)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Tesis Membership
Radita Dwiseptiani Adiningrum
Pengaruh interaksi media sosial melalui fan page facebook terhadap minat beli konsumen = The effect of social media engagement to purchase intention through facebook fan page / Radita Dwiseptiani Adiningrum
2018
 UI - Tesis Membership
Ikhsan Nugraha
Pengaruh Social Media Marketing Activities, Electronic Word of Mouth dan Brand Equity Terhadap Purchase Intention di Era Covid-19: Studi pada Akun Instagram Summarecon Bekasi = Effect of Social Media Marketing Activities, Electronic Word of Mouth and Brand Equity toward Purchase Intention on Covid-19 Era: Case Study on Instagram Account Summarecon Bekasi
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership