Analisis pengaruh rekomendasi produk kosmetik oleh blogger terhadap intensi belanja online konsumen wanita di Jabodetabek = The effects of cosmetic products recommendations by blogger on the intention of online shopping of women consumers in Jabodetabek

Analisis pengaruh parasocial interaction dengan youtube vloggers terhadap perception dan purchase intention luxury fashion brand = Understanding the influence of parasocial interaction with youtube vloggers on consumers luxury fashion brand perception and purchase intention

Analisis efektivitas online advertisement melalui beauty influencer di Youtube terhadap industri kosmetik lokal di Indonesia = Online advertisement through beauty influencer in Youtube on local cosmetic brand: a case study in Indonesia

Analisis Faktor-Faktor yang Mempengaruhi Emotional Attachment, Vloggers Popularity, dan Purchase Intention Pemirsa terhadap Produk Kecantikan yang ditampilkan dalam Vlog (Studi Kasus : Beauty Vlogger Tasya Farasya) = Analysis Factors that Influence Emotional Attachment, Vloggers Popularity, and Viewers Purchase Intention of Beauty Products displayed in the Vlog (Case Study : Beauty Vlogger, Tasya Farasya)

Pengaruh electronic word-of-mouth ewom terhadap brand attitude dan purchase intention pada beauty box Indonesia = The effect of electronic word of mouth ewom on brand attitude and purchase intention case study beauty box Indonesia