Pengaruh Brand Image terhadap Keputusan Pembelian Smartphone iPhone pada Mahasiswa Universitas Indonesia Kampus UI Depok = The Effect of Brand Image towards Purchasing Decision of Smartphone iPhone on University Indonesia Student at Campus UI Depok

Kritik terhadap Penekanan Berlebih pada Penggunaan Konsep Brand Ambassador Menurut Lea-Greenwood, Studi Kasus: Studi Terdahulu mengenai Keputusan Pembelian Smartphone = Critique of Over-Emphasis of Lea-Greenwood’s Brand Ambassador, Case Study: Previous Studies about Smartphone Purchase Decision

Analisis pengaruh brand awareness dan brand image terhadap perilaku pembelian konsumen shampoo l'oreal di Carrefour Ambassador

Brand Ambassador Dalam Digital Marketing E-Commerce: Studi Pengaruh Pemilihan Bintang K-Pop terhadap Brand Awareness, Brand Image dan Keputusan Pembelian Konsumen Milenial Pengguna Aplikasi Belanja Online = Brand Ambassadors in E-Commerce Digital Marketing: Study of the K-Pop Stars Effects on Brand Awareness, Brand Image and Purchasing Decisions on Online Shopping Applications Millennial Users

Analisis Penggunaan Brand Ambassador sebagai Upaya Memperkuat Brand Image Perusahaan (Studi terhadap Kasus Penggunaan Idol Korea sebagai Brand Ambassador Scarlett Whitening) = Analysis of the Use of Brand Ambassador as an Effort to Strengthen the Company's Brand Image (Study on the Case of Using Korean Idol as Scarlett Whitening's Brand Ambassador)