Pengaruh aktivitas pemasaran media sosial terhadap consumer based brand equity. Studi kasus: Go-jek = Effect of social media marketing activities through consumer based brand equity. Case study: Go-jek

Peran community engagement dan brand community types dalam membangun brand trust pada social media based brand community = The roles of community engagement and brand community types in building brand trust on social media based brand community

The effect of traditional advertising and social media communication on consumer based brand equity and purchase intention. Case study of FMCG cosmetics industry in Indonesia (Maybelline, Revlon, Wardah) = Pengaruh iklan tradisional dan media sosial terhadap consumer based brand equity dan purchase intention. Kasus: industri kosmetik FMCG di Indonesia (Maybelline, Revlon, Wardah)

Pengaruh janji merek, reputasi merek dan kampanye permanen terhadap keyakinan keputusan serta intensi mendukung partai politik = The role political party brand promise, brand reputation permanent campaign to decision confidence and intention to support

Analisis Pengaruh Keterlibatan Pada Akun Sosial Media Instagram Brand Uniqlo Indonesia (@UniqloIndonesia) Terhadap Intensi Pembelian Konsumen = Analysis The Effect of Involvement on Brand’s Social Media Instagram Account of Uniqlo Indonesia (@UniqloIndonesia) on Consumer Purchase Intention