Analisis strategi islamic branding dalam pembentukan brand image terhadap minat beli konsumen di Indonesia (Studi kasus pada merek kosmetik wardah) = Analysis of islamic branding strategy in formation of brand image on consumer purchase intention in Indonesia (Case study on wardah cosmetic brand).

Peran internasional assignment branding: persepsi perempuan Indonesia mengenai ketertarikan mereka untuk bekerja di multinational company MNC = The role of international assignment branding: Indonesian women's perception on MNC's organizational attractiveness

Analisis pengaruh pengetahuan, religiusitas, dan sikap terhadap intensi membeli produk kosmetik halal: brand with halal positioning (Wardah) vs brand with neutral positioning (Sariayu) = The influence analysis of knowledge religiosity and attitude toward intention to buy halal cosmetic products: brand with halal positioning (Wardah) vs brand with neutral positioning (Sariayu)

Pengaruh citra negara terhadap persepsi pada citra produk studi terhadap makanan korea selatan di indonesia = The effect of country image on perception of product image study of south korea s food in indonesia

Pengaruh Country of Origin Image terhadap pembentukan Brand Equity dalam produk otomotif : studi kasus Bajaj Auto Indonesia = The effect of Country of Origin Image on the formation of Brand Equity in automotive product : case study Bajaj Auto Indonesia