Keisha Saravitra Bawono
Attachment terhadap selebriti sebagai moderator dari pengaruh jenis celebrity endorsement dengan intensi membeli pada emerging adult = Attachment with celebrity as a moderator of the effect of types of celebrity endorsement and purchase intention in emerging adults
2017
 UI - Skripsi Membership
Shoffan Ardhika Wijoyo
Analisis pengaruh sikap konsumen terhadap kredibilitas endorser, merek, dan intensi pembelian sehubungan dengan celebrity endorsement = Analysis of consumer's attitude effect to credibility endorser. brand, and purchase intention related to celebrity endorsement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Nabila Amanda
Hubungan antara Instagram selebriti endorsement terhadap niat pembelian konsumen = The Relationship between Instagram celebrity endorsement towards consumers purchase intention
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Makalah dan Kertas Kerja
Ardiyasa Narendra
Pengaruh faktor kredibilitas celebrity endorsement daya tarik, kepercayaan, dan keahlian terhadap kredibilitas merek dan minta pembelian studi pada merek mitsubishi = The impact of source credibility of celebrity endorsement attractiveness trustworthiness and expertise towards purchase intention and brand credibility as mediator variable case study on mitsubishi
2017
 UI - Tesis Membership
Ahmad Kevin Prawira
Pengaruh Karakteristik Selebriti terhadap Attitude toward Celebrity Endorsement dan Intention to Vote = The Impact of Celebrity Characteristics on Attitude toward Celebrity Endorsement and Intention to Vote
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership