Analisis Faktor Push, Pull, dan Mooring yang Memengaruhi Niat Berpindah ke Layanan Premium pada Platform Advertising Video-on-Demand (AVoD): Studi Kasus YouTube = Analysis Of Push, Pull, And Mooring Factors Affecting The Switching Intention To The Premium Service On Advertising Video-On-Demand (AVoD) Platforms: A Youtube Case Study

Analisis Faktor Push, Pull, dan Mooring yang Memengaruhi Niat Berpindah ke Layanan Premium pada Platform Advertising Video-on-Demand (AVoD): Studi Kasus YouTube = Analysis of Push, Pull, and Mooring Factors Affecting the Switching Intention to the Premium Service on Advertising Video-on-Demand (AVoD) Platforms: YouTube Case Study

Analisis Faktor Push, Pull, dan Mooring yang Memengaruhi Niat Berpindah ke Layanan Premium pada Platform Advertising Video-on-Demand (AVoD): Studi Kasus YouTube = Analysis of Push, Pull, and Mooring Factors Affecting the Switching Intention to the Premium Service on Advertising Video-on-Demand (AVoD) Platforms: A YouTube Case Study

Reasons people skip pre roll advertising on youtube: a brief study about elements in pre-roll advertisements prompting continuous viewing = Alasan orang melewatkan iklan pre-roll di youtube: studi tentang elemen-elemen dalam iklan pre-roll yang mendorong kepemirsaan berkelanjutan / Hannanda Abdullah

Peran Attitude towards Skippable Ads di YouTube pada Brand Awareness dan Purchase Intention = The Role of Attitude towards Skippable Ads on YouTube on Brand Awareness and Purchase Intention