Analisis Pengaruh Persepsi tentang Diskon terhadap Keputusan Pembelian Konsumen Produk Fashion = The Influence of Perception of Discount Towards Purchase Decision of Fashion Product Consumers

Pengaruh beauty vlogger sebagai electronic word of mouth terhadap pengambilan keputusan pembelian: studi pada produk skincare Aloe vera gel Nature Republic = Influence of beauty vlogger as electronic word of mouth towards decision making process: a study on Nature Republic Aloe vera gel skincare products

Pengaruh moderasi ulasan tidak konsisten dan gender pada keputusan belanja online konsumen (studi pada Giant Computer Depok) = The moderating effect of inconsistent reviews and gender on consumers online shopping decision (Study on Giant Computer Depok) / Hendra Arif Pribadi

Meningkatnya Pengaruh Beauty Influencers: Memahami Perilaku FOMO dalam Niat Pembelian Gen-Z terhadap Produk Kecantikan di Indonesia = The Rise of Beauty Influencers: Understanding FOMO Behavior Towards Gen-Z Purchase Intentions on Beauty Products in Indonesia

Socially Derived Consumer Behavior: Kepercayaan Interpersonal, Pengaruh Jaringan Sosial dan Perilaku Konsumen pada Konsumen E-marketplace di Jabodetabek = Socially Derived Behavior: Interpersonal Trust, Social Network Influence, and Consumer Behavior of E-marketplace Consumers at Jabodetabek