Analisis Pengaruh Persepsi tentang Diskon terhadap Keputusan Pembelian Konsumen Produk Fashion = The Influence of Perception of Discount Towards Purchase Decision of Fashion Product Consumers

Pengaruh beauty vlogger sebagai electronic word of mouth terhadap pengambilan keputusan pembelian: studi pada produk skincare Aloe vera gel Nature Republic = Influence of beauty vlogger as electronic word of mouth towards decision making process: a study on Nature Republic Aloe vera gel skincare products

The Influence of Consumer CSR Knowledge on Green Purchase Behavior: Case Study of Young Consumers in Indonesia = Pengaruh Pengetahuan CSR Konsumen terhadap Perilaku Pembelian Produk Hijau: Studi Kasus pada Konsumen Muda di Indonesia

Pengaruh moderasi ulasan tidak konsisten dan gender pada keputusan belanja online konsumen (Studi pada Giant Computer Depok) = The moderating effect of inconsistent reviews and gender on consumers online shopping decision (Study on Giant Computer Depok)

Meningkatnya Pengaruh Beauty Influencers: Memahami Perilaku FOMO dalam Niat Pembelian Gen-Z terhadap Produk Kecantikan di Indonesia = The Rise of Beauty Influencers: Understanding FOMO Behavior Towards Gen-Z Purchase Intentions on Beauty Products in Indonesia