Jewler, A. Jerome
Creative strategy in advertising / A. Jerome Jewler
Wadsworth, 1992
 Buku Teks SO
Jewler, A. Jerome
Creative strategy in advertising / A. Jerome Jewler
Wadsworth, 1981
 Buku Teks SO
Jewler, A. Jerome
Creative strategy in advertising
Wodsworth, 1981
 Buku Teks
Nelson, Roy Paul
Design of advertising / Roy Paul Nelson
Wm.C. Brown, 1977
 Buku Teks SO
Moriarty, Sandra E. [Sandra Ernst]
Creative advertising theory and practice
Prentice-Hall International, 1991
 Buku Teks SO