Pengaruh strategi brand extension dalam mereduksi negative reciprocity effect terhadap parent brand

Pengaruh Customer-Brand Relationship dan Brand Equity terhadap Brand Extension Acceptance, Studi Pada Konsumen Instagram Shop pada Masa Pandemi Covid-19 = The Effect of Customer Brand Relationship and Brand Equity Towards Brand Extension Acceptance: Study of Instagram Shop users during the Covid-19 Pandemic

Peran kualitas parent brand brand extension fit sikap akan iklan brand extension dan konsep merek dalam mengevaluasi brand extension dan parent brand = The role of parent brand quality brand extension fit attitude toward brand extension ad and brand concept in evaluating brand extension and parent brand

Pengaruh Brand Extensions Terhadap Brand Equity Rans Entertainment = The Effect of Brand Extensions Towards the Brand Equity of Rans Entertainment

Pengaruh brand extension terhadap brand image: studi pada produk Lifebuoy sampo = The effect of brand extension towards brand image: a study on Lifebuoy shampoo