Rica Sharma
Analisis pengaruh electronic word of mouth di social media dan brand image terhadap keputusan pembelian (studi dalam memilih preschool highscope) = The influence analysis of electronic word of mouth in social media and brand image towards purchase intention study on choosing highscope preschool
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis (Membership)
Andi Nurrohman
Analisis pengaruh social media usage, dan electronic word of mouth terhadap purchase decision involvement, brand image, dan brand awareness pada industri rumah subsidi = Analysis the effect of social media usage, and electronic word of mouth on purchase decision involvement, brand image, and brand awareness in the subsidy house industry.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis (Membership)
Sekti Wira Adhityo
The Role of celebrity and micro celebrity influence endorsement in customer purchasing decision = Pengaruh dukungan selebriti dan mikro-selebriti terhadap keputusan pembelian
2019
 UI - Makalah dan Kertas Kerja
Ferlina Wirianti
Analisis komunikasi electronic word of mouth pada proses pembentukan keputusan berkunjung ke Jepang dan berbagi pengalaman di media sosial instagram = Electronic word of mouth communication analysis on decision to visit Japan and share experience on instagram
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Tesis (Membership)
Salsabila
The Perspectives of university students towards the influencers endorsement system on Instagram = Perspektif mahasiswa terhadap sistem endorsement di Instagram
2019
 UI - Makalah dan Kertas Kerja