Pesan komunikasi slogan berdasarkan profil konsumen (studi kasus produk lipstik cair merek They Talk About) = Create slogan using customer profiling (study case local liquid lipstick They Talk About) / Andita Karina Dianti

Pengaruh kredibilitas opini pemimpin, kredibilitas merek, norma subyektif, sikap merek, terhadap niat membeli kosmetik lipstik merek "Urban Ecay" (survei: Mahasiswa Jurusan Komunikasi Universitas Indonesia) = The Influence of leader's Opinion credibility, brand credibility, subjective norms, brand attitude, against the intention to buy lipstick cosmetics brand "Urban Ecay" (survey: student of the Department of Communication, University of Indonesia)

Preferensi konsumen kosmetika di Jakarta (Suatu studi kasus terhadap perilaku konsumen kosmetika lipstik dan bedak)

Pengaruh penempatan produk lipstik Maybelline the powder mattes pada film "The guys" terhadap minat beli konsumen = The influence of product placement of Maybelline the powder mattes lipstick in "The guys" movie toward purchase intention

Analisis Strategi Branding Co-creating dalam Pembentukan Brand Image pada Konsumen di Indonesia (Studi Kasus pada Merek Kosmetik Mad for Makeup) = Co-creating Branding Strategy Analysis in Brand Image Building towards Consumer in Indonesia (Case Study of Cosmetic Brand Mad for Makeup)